Schalfabrik.de at the Museum Connections trade fair in Paris
Jan.
Schalfabrik.de at Museum Connections Paris 2026:
Design merchandise meets cultural identity
Schalfabrik.de presents itself at this year's Museum Connections in Paris (January 13–14, 2026, Paris Expo Porte de Versailles) as an innovative partner for museums, galleries, and cultural institutions that wish to expand their revenue streams through high-quality, custom-designed merchandise. Under the motto “Culture to wear” The company demonstrates how the essence and motifs of exhibitions can be translated into exclusive scarf and accessory collections.
Background: Museum Connections – 30 Years of Innovation for the Cultural Sector
The Museum Connections is the international summit for the museum, culture, and tourism sectors. It has served this purpose since its inception in [year]. 1996 (as successor to the original “Museum Expressions”The trade fair serves as a central driving force. From an initial focus on cultural retail and souvenirs, the fair has evolved into a comprehensive platform covering all facets of modern museum management – from digitization and visitor experience to sustainability.
The trade fair is traditionally divided into three core areas, each of which addresses the specific needs of cultural institutions:
- MUSEUM SHOP: The traditional focus on merchandising, publishing products and cultural retail.
- MUSEUM TECH: Solutions related to immersive technologies (VR/AR), digital mediation, ticketing and AI.
- MUSEUM LIFE: Strategic management, visitor services, marketing and sustainable operation.
Schalfabrik.de's participation in the area MUSEUM SHOP underlines the growing importance of premium merchandise as an essential component of revenue generation and brand maintenance for cultural institutions.
Tailor-made souvenirs for the museum shop
Amidst this dynamic environment, Schalfabrik.de positions itself as a specialist for products that go far beyond the standard souvenir. The company offers the opportunity to transform individual motifs, artworks, or architectural details of a museum into limited and sophisticated scarf editions. These products serve not only as a valuable source of income, but above all as high-quality brand ambassadors and lasting souvenirs for visitors.
- Design expertise: The team at Schalfabrik.de supports cultural partners in the Design and development Collections that perfectly reflect the aesthetic and conceptual identity of the respective institution. This ensures that the product is perceived as an extension of the exhibition experience.
- Quality and sustainability: The focus is on the Selection of exclusive materials (such as silk, cashmere or high-quality viscose) as well as the Respect for sustainable production processesThis takes into account the growing demand from visitors for ethically and ecologically responsible products.
- Exclusivity and limitation: The scarf collections are often described as limited editions designed to increase their appeal and collector value in the museum shop.
Focus at the trade fair: The perfect souvenir experience
At the Schalfabrik.de booth, buyers and museum managers can see the quality of the textiles for themselves and learn about successfully implemented projects. The company invites trade visitors to discuss the products in person. Potential of design merchandise to discuss ways to increase sales and strengthen brand loyalty.
“A scarf is more than an accessory; it is a wearable work of art that carries the museum’s story out into the world,” he said. Susi Silk, Head of Sales at Schalfabrik.de“We look forward to showing at Museum Connections how museums can transform their iconic motifs into exclusive, profitable and, above all, stylish products.”
Visit us
| Location | Date Time |
| Paris Expo Porte de Versailles | 13th - 14th January 2026 |
Contact for the press:
Susi Silk (Head of Sales)
https://www.museumconnections.com/paris-2026/en/content/visit
